A carefully chosen, Swiss-made watch has always made the most wonderful gift. I would say that of course, but as well as being a thing of precision and beauty, a carefully chosen watch will be particularly treasured and will, over time, become part of someone’s personality. So how do you choose the right watch? It really depends on what we call a person’s style signature. We have identified a few personality types we all recognize and suggest how to match their style to the perfect watch for them.
THE MODERN CLASSICISTS
These people know what they want and they love tradition, craftsmanship and an elegant but understated look. It might be your father, your daughter or your best friend… most of us know someone we would call classic and someone who appreciates the work that goes into making something that will last.
THE SPORTING HEROES
These are keen sportsmen and women who need something hardwearing and reliable. The sort of person who will go for a run even on Christmas day and who needs regular doses of exercise in order to keep them happy and balanced.
THE BOHO CREATIVES
Creative people have a style all of their own, the sort of look that you wish you could recreate but you’re not sure you could carry off. Unique, distinct, some might even say quirky… creative people want a watch that stands out from the crowd, something people will notice, something really unique.
THE STYLE GURUS
Effortless style… it’s the little things that exude glamour and elegance, and glamorous people always have the perfect finishing touches – necklaces, watches, cufflinks, even the right umbrella.
THE NEW ADVENTURERS
These are people who are always exploring new places and love exotic locations and unique experiences. People for whom holidays are the most important thing in life and their shelves are full of travel guides, their walls covered in pictures of places they have been.
THE CITY SLICKERS
Looking smart is the number one priority and quality is of the utmost importance – businessmen and women want clothing that looks and feels the best and gives them confidence.
Have a happy Christmas and let us know what the recipient thinks of their carefully chosen gift!